Brand Strategist BST001

Syracuse, NY, US
Brand Strategy
Job posting date
Company description
Terakeet provides a uniquely integrative approach to web visibility that uses our innovative technology platform, Chorus, to facilitate one-to-one human interactions at scale. We build relationships with online influencers to send authoritative search engine ranking signals, amplify awareness of a brand or message, spark meaningful conversation, and mobilize key audiences. Our customers include global Internet Retail 100 companies, startups, advocacy groups, and political campaigns. Terakeet is based in the historic Armory Square district of Syracuse, N.Y.
Job Description
A Brand Strategist is primarily responsible for executing engagement marketing campaigns on behalf of Terakeet customers. A Brand Strategist is an excellent persuasive writer, possesses a strong working knowledge of general marketing principles, is familiar with a broad range of online publishing channels and influencer communities and will build an understanding of on-page and off-page search engine optimization techniques and best practices. A Brand Strategist assists in the development and delivery of a highly successful service offering, embodies the entrepreneurial spirit Terakeet was founded upon, and continuously works toward advancing their level of knowledge.

Responsibilities Include:

  • Develop relationships with online influencers to improve online visibility for Terakeet customers.
  • Optimize outreach campaigns through critical analysis of messaging, audience response and resulting brand placements to continuously improve campaign results.
  • Collaborate with other members of the Terakeet team to develop and implement campaign strategies capable of achieving client-specific contractual objectives.
  • Stay current on market related trends (particularly those directly related to a given client).
  • Develop a deep understanding of customer’s business, brand and voice.
  • Provide feedback to Brand Strategy Supervisors as well as other Terakeet team members to aid in the continued refinement of internal processes used to document and deliver (successful) campaign strategies.
  • Facilitate the continued development of a work environment that stimulates personal growth and advancement across the organization.
  • Develop a strong proficiency of CHORUS and its full suite of tools and applications.
Required skills
  • Bachelor’s degree in Communications, Public Relations, Business, Marketing or related field, or equivalent combination of education and experience.
  • Excellent verbal, written and digital communication skills.
  • Team player mentality yet able to work independently and learn adaptively.
  • Strong desire to succeed; self-motivated and willing to take on challenges.
  • Eagerness & willingness to adapt to organizational and industry-related change.
  • Ability to work at a fast pace while staying organized and attentive to detail.
  • Comfortable presenting in group settings and directly to any/all levels of an organization.
  • Ability to understand search-marketing industry related trends and emerging technologies.
  • Working knowledge of the Google search platform and algorithm a plus.
  • Familiarity with on-page and off-page optimization techniques and best practices.
  • Salary commensurate with ability and experience
  • Health Insurance
  • Dental & Vision Insurance
  • 401k w/Company Matching
  • Parking Allowance
  • Company Sponsored Gym Membership
  • Company Discretionary Bonus Plan